Jeff continues to build on his 20 years of consumer insights and brand/innovation strategy experience with applications of behavioral design and Jobs To Be Done/Jobs to Message. He has both agency (Curiosity Advertising, BASES) and client-side experience (e.g., Kellogg’s, Scotts Miracle-Gro). He believes strongly in the role human insights and brand strategy can play in helping innovation and brand teams win and for companies to stand out as places to work. He is excited to be able to work on (and grow a team) focused on discovering/using innovative insight approaches that help build strong brands and new offerings. He is pursuing his passion for helping teams win by discovering and leveraging deeper insights into how people feel and make decisions and what brands mean to people.

James O'LoughlinJeff Dattilo | Strategy and Insights