P&G STANDOUT / Emerging Leaders Camp is a program that invites the brightest college students from around the nation to participate in a 1 week program. Thousands of students apply, and only 200 are selected to come to Cincinnati and learn more about P&G and their specific Function (a P&G business term defining department). At the end of the week, the departments interview the Standout Students and select some for internships at P&G.
However, due to the COVID-19 pandemic, P&G could not host this year’s camp as planned. They needed a way to communicate with the students virtually. So P&G asked AGAR to create a virtual version of the event. AGAR then selected Pixaura to design and develop the website that would be the central hub for all communication.
“It always seems impossible until it is done.”
– Monica Turner, the leader of P&G Sales, quoting Nelson Mandela.
Within a short, 6-week window, AGAR and Pixaura created a truly interactive site that had the following features and Functions:
“We’re taking what we’ve learned about working virtually during Covid to get super-creative in recruiting students for our summer intern class of 2021,” P&G spokeswoman Beth Pohlmeyer told me. “The result is a highly interactive and visual online program. … The experience is pretty amazing.”
We value our relationship with P&G, having worked on their Annual Report previously. It’s an honor to have been involved in such an exciting project. The virtual campus was a hit with the Standout students!
“I am so thankful for this experience and to have been able to connect with so many inspiring leaders, as well as my fellow HR peers. I also just wanted to point out HOW COOL P&G MADE THE STANDOUT WEBSITE! With this workshop being moved online unexpectedly, I am so surprised with how P&G has brought us all together even in unprecedented times!”
– Sofia Ramirez