Why SEM Is Key To a Winning Web Marketing Strategy


Pixaura | News

2022-10-17

As the business sector embraces digitalization, marketing strategies have also transformed to align with it. Despite that, the marketplace remains competitive. Stepping up your web marketing strategy is necessary to keep up with the increasingly competitive marketplace.

A quick Google search for the most effective digital marketing approaches will surely highlight the acronyms SEM and SEO. And in this article, we will learn why they’re the key to winning your web marketing strategy. Let’s get started with what SEM is all about.

Defining the concept of SEM

SEM is a marketing term that stands for Search Engine Marketing. It is the collection of tools, techniques, and strategies that optimize a website’s visibility via search engines. Simply put, SEM is a web marketing strategy that aims to improve search engine rankings on Google and other similar sites.

SEO and SEM: What’s the difference?

Both organic and paid results are covered in SEM. Most marketers, however, use SEM to refer solely to search engine advertising or paid results. To better grasp this concept, let’s look at the two types of search results: Organic and Paid.

  • Organic results appear on search pages based on a search engine’s algorithm. The algorithm determines which websites are most suited to answer a particular query. And each search engine may have different factors affecting their results. For instance, Google’s algorithm prioritizes relevancy, quality (web content), and authority (links from other pages). Businesses then employ Search Engine Optimization (SEO) in their content that follows those factors to help them rank organically.
  • Paid results incur a cost, as the name implies. Advertisers must pay for each link they want to display. Basically, you’ll need to buy ads in the search engines where you want your ad to appear, such as Google or Bing. This approach is also known as PPC (pay per click) or CPC (cost per click).

Many people get confused about the difference between SEO and SEM. So, we’re here to help clear your mind about these terms. As mentioned, SEM is a broader domain that encompasses both paid and organic search methods. It is a strategy to boost the visibility of your websites, improving your Search Engine Results Page (SERP) performance. SERP is simply the page that appears when you submit a search query to Google, Yahoo!, or Bing. , as well as other search engines.

On the other hand, SEO’s primary focus is on organic search results. It aims to boost your site’s performance using Google or Bing’s ranking algorithms through quality content. With SEO, you can optimize a website to draw traffic from search results automatically.

If we look at SEM as paid advertising or PPC. Here are some key differences you will notice:

  • Type of investment. With SEM, you will pay every time your ad gets clicks. Meanwhile, SEO work needs an initial investment of time, effort, and budget.
  • Position your website will occupy in SERP. Ads usually occupy a band to the top, while organic search results fill the center space.
  • Type of content. Quality content, typically in longer formats, is the foundation of SEO. On the other hand, SEM uses ads with a limited number of characters and landing pages designed to have the most significant impact.
  • Results period. While SEM can produce benefits quickly, results in SEO usually take longer.

The Importance of SEM to your Business

There are many benefits SEM can offer for your brand. For instance, it increases brand awareness and visibility by boosting your online presence. As a result, this generates online leads and increases traffic, which gives you more sales and revenues. Similarly, you can supply visitors with unique information that they may not be able to get elsewhere. This helps build your brand’s reputation, credibility, and trust for your audience.

Since SEM covers both SEO and PPC, business owners often wonder which is a better marketing investment. However, SEM isn’t so much about which strategy is better as it is about which is more suited to your current situation and budget. Investing in organic and paid search strategies is especially worthwhile when done concurrently.

Many businesses start with SEO as it is often less expensive than other marketing techniques. And according to research in 2018, 49% of marketers worldwide claim that SEO provides the highest ROI. With some basic research and website abilities, you can even do some elements of SEO on your own. Furthermore, traffic derived straight from organic search is free, whereas traffic derived from PPC incurs a cost per click.

Working on quality SEO can help you rise in the SERPs when you demonstrate to search engines that your site should rank for relevant keywords that accurately describe your items. Organic SEO surely takes time, but as you create a favorable reputation and keyword growth, traffic should automatically improve and become more consistent.

Doing paid advertising alongside SEO will increase the chances of people learning about and supporting your brand. More than just getting the top-front page on SERPs, you’ll also be able to generate conversions and measure your ads’ effectiveness. Moreover, paid ads don’t need a substantial initial investment since they only charge you when your ad is clicked, so it’s a good choice for any business.

The Bottom Line

Combining SEO and PPC — in this case, SEM — gives you more chances of getting discovered. More than creating an email list and generating leads, integrating SEM will get you on top of your competitors. People use search engines for queries, and seeing your website there will help boost traffic to your website. Just remember to track important Google Analytics metrics to succeed in winning your web marketing strategy.

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It was a pleasure to work with James and the entire Pixaura Team. Our rebranding and website launch was seamless and completed in record time. The Pixaura team was very easy to work with- clear communication, excellent design and met our aggressive timelines. Highly recommend and look forward to working with again soon.
Working with Pixaura has been transformative for our SEO strategy. SEO, in general, is a highly complex and confusing concept. It was a challenge for us to go on "faith" that investing in an SEO strategy would be worth it and we would be able to see results. It takes a company that respects its clients and meets them where they are, in their knowledge of SEO, then works to provide clarity on the work being done. The team at Pixaura didn't "assume" we had vast knowledge of SEO, and they continually take the time that we need to ensure we understand the next steps and strategy.The team atmosphere, personal attention and transparency that we have experienced with Pixaura is only matched by their outstanding professionalism. Working with James, John and Zach has been an awesome experience and we highly recommend Pixaura!
Derrick
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James and his team at Pixaura are the best! Pixaura recently redid our home and product pages for our website and did an amazing job. We asked for a lot and they exceeded expectations.
Ma Joelle Burke
Ma Joelle Burke
14:00 19 Oct 20
I highly recommend James and the Pixaura team. They have helped us launch our brand and have provided exceptional expertise and execution when it come to our digital strategy. I am extremely grateful to have their support as a small company!
Bryan Breslov
Bryan Breslov
17:47 14 Oct 20
We have switched to Pixaura about a year ago from a much bigger national company, and we love the results. Pixaura has a small team that works with you on all your needs, resulting in a smooth project continuity. All of our campaigns are set up with tracking information, which enables us to optimize the results, and we are provided with detailed reports to track our progress. Overall, we are delighted with what Pixaura has to offer.
Noah Beiting
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16:41 14 Oct 20
Excellent partners in web development. Easy to work with and very talented!
Benjamin Miller
Benjamin Miller
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Experts, professional - clear value add.
avinne kiser
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14:48 16 Apr 20
Pixaura has been an amazing partner in creating a website and social media campaign that truly fits the vision we have for our business. They listen to our business needs as well as our vision for growth and development. They created a website and social media marketing campaign to help us achieve our goals! They also take a personal approach to their business and have helped the members of our team learn how to make the marketing material our own. They are always available to guide our team in adding to our website or creating posts that meet our marketing goals! They are phenomenal to work with and view our success as their success! Each member of their team is vested in each member of our team. They are prompt to answer our questions and make changes we need during this dynamics time for our business. Thank you to all the members of the Pixaura team for helping us with our business plan, and keeping their level of service top notch during this very difficult time!! We are grateful to have a partnership with Pixaura!
World Peace Yoga
World Peace Yoga
18:54 10 Apr 20
Wow! Every so often we work with a company that is a delight in every way, reliable, efficient, effective and easy to work with! Pixaura aka James and crew fit that bill to a T! Thanks for all your energy and effort!
Judi LoPresti
Judi LoPresti
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Tech wizards! I got a notice from my web host company on a Thursday that I needed to find a new host ASAP. I reached out to James, he was in my shop the next day and had my website transferred over to his host within 24 hours. Really stoked to not have to worry about this anymore! As a small biz owner trying to run a business, take care of customers, inventory and bike repairs, the last thing I want to worry about is my website! 👏🏼👏🏼👏🏼 Thanks James!
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Marina Kandkhorov
Marina Kandkhorov
12:27 26 Oct 19
I wholeheartedly recommend Pixaura to anyone looking to take their business to the next level. That is exactly what they did for us. James, Tim and team are great at what they do and have delivered on every promise. Keep up the good work.
Pixaura are high professionals and a company your digital marketing
Ilyan Mishiyev
Ilyan Mishiyev
00:31 16 Sep 19
Great job, thank you! Very creative and professional team, needed help with an urgent project to build a promotional site. They took control from start by understanding what needed to be done, provided their plan to move forward, and finished it right on time. Thank you for the help!
Diana Daniloff
Diana Daniloff
14:54 15 Sep 19
I am so happy with the work Pixaura team did. Very well done, thank you very much. James and his team are so knowledgeable and experienced. Digital marketing is a very important aspect of today's business, it has to be done right, and Pixaura staff definitely know what they are doing.
Steve Wolf
Steve Wolf
14:56 11 Sep 19
It has been a joy to work with James and his team at Pixaura. I love their bias for action. You will too. They work with genuine care for your product/brand/Company to help you look your best. They understand the challenges that businesses face (large and small) and they design cost-conscious solutions that meet your objectives. Top notch people and great work!
INCREDIBLE. There is simply no overstating how powerful this team is. From unlocking the potential of our SEO/SEM efforts to leveling up the potency of our social-media engagement... these folks bring a multiplying effect to everything they touch. Truly. & Because they frame everything through a deeply strategic lens -- with the question of "How does [ digital-marketing tactic X ] help this particular company realize their mission and hit their goals" acting as their guiding principle -- it really does feel like we magically gained a whole new in-house "Digital Marketing Department." (& One that's operating at certified "Expert Level," too.) ... Suffice to say, it's been a game changer.
Garret Ollish
Garret Ollish
13:56 18 Jun 19
My team and I have had the pleasure to work with James and his crew on a mutual client; the energy and excitement that they attack their work with is incredible. They're a team of people who truly care about what they do, and have experience to back up all that energy too. I trust their expertise, and would recommend them whole heartedly.
Elijah Kirtman
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21:19 17 Jun 19
In late 2018, I took a leap of faith to go for my dream and launched my business as a copywriter. But I had only a LinkedIn page and word of mouth to spread the news of my exciting new venture. . . and business wasn’t as fruitful as I had imagined. I needed a professionally designed logo, business card, and website to engage prospects.I had extensively researched the market to find a professional that could provide all of these essential elements, and I quickly discovered that James O’Loughlin was the best fit for my needs. James’ numerous years of teaching web design and development, his 30+ years of building websites and helping businesses succeed in the digital space, his professional demeanor and his laid back personality was a no-brainer.James was quick to grasp my business and branding ideas, and he helped me conceptualize outside-the-box branding that promotes long term success. His team designed an exceptional logo that captures the essence of my vision, and provides continuity across my marketing collateral, website, and social media platforms. They designed a beautiful business card that is the recipient of endless compliments from my prospects. And James did amazing work designing and developing my minimalist website, which harnesses my personality while separating me from my competitors and captivating my potential clients.Leveraging James’ talents and skills to build the tools and branding critical to the success of my business enabled me to directly focus on running my business. I’ve landed multiple clients thanks to James and his team. My dream – it’s happening!
David Klingerman
David Klingerman
17:41 17 Jun 19
Pixaura is fantastic. Highly relatable team of creatives who can turn around any solution we're looking for.
Amanda Hunter
Amanda Hunter
14:42 17 Jun 19
Pixaura was able to grow our business by providing outstanding customer service & superior internet marketing strategies. Zach is the best! He is always giving me the best tips and tricks to stay relevant online. Proof is in the results and these guys are top notch! Very happy :)
Benchman System
Benchman System
17:33 12 Jun 19
Pixaura has helped bring my idea to life. They built an awesome and easy to use e-commerce site to sell my products online. They are also helping me with my digital marketing by creating Google and Facebook Ads.Thank you Pixaura!
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