Exploring, defining, and refining the higher emotional purpose of your brand will lay the foundation for stronger relationships among all stakeholders, including investors, media + press, employees, partners, consumers, the public, and any other participant or onlooker.
The business sector of the company.
The distinct higher-purpose of the company.
The core motivations being served by the company.
The characteristics or personality of the company.
The position of the company when compared to others in the same category.
A motivational theory in psychology comprising a five-tier model of human needs. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.
Self-actualization:achieving one’s full potential, including creative activities
Esteemprestige and feelings of accomplishment
Belongingness and love needs:intimate relationships, friends
Physiological needs:food, water, warmth, rest
A comprehensive brand strategy lays the foundation for powerful brand equity and a successful Digital Strategy!Digital Strategy