- Color cannot be the only way that you are conveying meaning.
- Text must be able to be increased by 200%.
- Text links must stand out in two ways from the rest of the copy (ex.-bold and underlined).
- Closed captioning for all videos.
- No images of text are permitted when actual text can readily be substituted.
- Automatic video or audio is not permitted.
- No part of a website may change unexpectedly.
- All meaningful images on a website must have alt text.
Does Your Website Comply?
Most companies don’t think about this until they’re slapped with a lawsuit. In the past five years, there has been a 250% increase in the number of websites ADA compliance lawsuits. Make your website accessible to everyone, and avoid lawsuits.
An ADA compliant website means a user experience that is accessible to everyone. Which is awesome. Users who are visually impaired, use screen readers, hearing impaired or navigate the web by voice should be able to use your site, no problem. This is great, but also means some difficult work on your end.
We will spare you the gritty compliance details (although they are available in the link above if you’re an overachiever.) But here’s a taste of the kind of stuff that needs to be addressed.
Worried About ADA?
Freaking out? Don’t worry, no one expects you to know how to adjust your color contrast ratio to 4.5:1 against its background, but we do. Pixaura takes on the technical stuff and makes sure you’re meeting ADA standards. You continue to work on the fun stuff.
Most compliance companies tout their expertise but do not have the capabilities to actually fix your website. We’d never do that to you. We do BOTH. We’ll tell you where you’re going wrong and fix every little detail for you. Don’t fall prey to automated website audits as they only tell you half of the story. Automated audits are great for supplemental information, but it takes experts to manually review your website and ensure compliance.
Reasons to be ADA compliant:
- Fix your website before it forces you to fix it. Your focus should be quality, effective content. Don’t let a mad dash to comply affect your priorities.
- You’ll lose customers with disabilities. A huge part of the population is living with differing abilities. If they can’t navigate your website, that’s a customer lost. If they can, chances are they’ll spread the word and you’ll get even more traffic.
- You’re legally required to do so. Legal precedence has shown over and over that the ADA applies to websites. If you’re not complying, you’re breaking the law. This makes you vulnerable to lawsuits from users and opportunistic lawyers.
- And finally, the obvious: it’s the right thing to do.
Be inclusive. Fix your website. Let the experts handle it.