The business sector of the company.
The distinct higher-purpose of the company.
The core motivations being served by the company.
The characteristics or personality of the company.
The position of the company when compared to others in the same category.
Maslow Hierarchy of Needs
A motivational theory in psychology comprising a five-tier model of human needs. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.
Self-actualization: Achieving one’s full potential, including creative activities
Esteem: Prestige and feelings of accomplishment
Belongingness and love needs: Intimate relationships, friends
Safety needs: Security
Physiological needs:Food, water, warmth, rest
Activities & Deliverables
A comprehensive brand strategy lays the foundation for powerful brand equity and a successful Digital Strategy!Digital Strategy