Brand Building that creates emotional resonance, value proposition, clarity, and differentiation.
Brand Elements
Category
The business sector of the company.
Platform
The distinct higher-purpose of the company.
Pillars
The core motivations being served by the company.
Character Traits
The characteristics or personality of the company.
Position
The position of the company when compared to others in the same category.
Maslow Hierarchy of Needs
A motivational theory in psychology comprising a five-tier model of human needs. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.
Self-actualization:achieving one’s full potential, including creative activities
Esteemprestige and feelings of accomplishment
Belongingness and love needs:intimate relationships, friends
Safety needs:security
Physiological needs:food, water, warmth, rest
Activities & Deliverables
Digital Strategy
A comprehensive brand strategy lays the foundation for powerful brand equity and a successful Digital Strategy!
Digital Strategy
