Brand Strategy

Exploring, defining, and refining the higher emotional purpose of your brand will lay the foundation for stronger relationships with everyone your company comes into contact with.

Brand building creates emotional resonance, value proposition, clarity, and differentiation

Brand strategy is one of the services provided by Pixaura to help businesses explore, define, and refine their higher emotional purpose. It lays the foundation for stronger relationships among all stakeholders, including investors, media, employees, partners, consumers, and the public. It includes elements such as the business sector, company category, core motivations, pillars, and position in comparison to others in the same category.

Brand Elements

Category
The business sector of the company.

Platform
The distinct higher-purpose of the company.

Pillars
The core motivations being served by the company.

Character Traits
The characteristics or personality of the company.

Position
The position of the company when compared to others in the same category.


Maslow Hierarchy of Needs

A motivational theory in psychology comprising a five-tier model of human needs. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.

Self-actualization: Achieving one’s full potential, including creative activities

Esteem: Prestige and feelings of accomplishment

Belongingness and love needs: Intimate relationships, friends

Safety needs: Security

Physiological needs:Food, water, warmth, rest


Activities & Deliverables


Digital Strategy

A comprehensive brand strategy lays the foundation for powerful brand equity and a successful Digital Strategy!

Digital Strategy