Facebook Advertising (PPC)

Facebook ad calculator

Facebook Ad Calculator

Try our free Facebook Advertising Calculator to see potential ROI on your ad spend.

Social media is an excellent advertising opportunity.

68 percent of adults who use the Internet are Facebook users, representing a huge opportunity for businesses. While organic reach has been declining, paid advertising is more valuable than ever.

The benefits of Facebook advertising include:

Refined targeting

On Facebook, you’re not targeting – you’re micro-targeting. We can place your ads based on interests, demographics, age ranges, behaviors, locations, languages, and more. Additionally, we can combine these targeting capabilities to really hone in on your desired market. This level of granular targeting means your ads are seen by the customers most likely to buy your product or service.

Top click-through rates (CTR)

Facebook’s impressive CTR’s are increasing as they continue to refine their advertising tools. Combined with specific targeting, these high CTR’s mean your ads reach a wide audience at a low cost.

Detailed analytics

Facebook’s ad manager provides metrics beyond what you’ll find anywhere else. To start, we’ll have access to stats like weekly reach, post engagement, page likes, and which posts perform the best. But that’s not all. If you want insight on things like clicks, conversions, and even sales, it’s all there. Because we can track and measure your ads, we can put your resources into only what’s working.

Pixaura’s Facebook Ad Calculator

Pixaura’s Role

Our team of social media marketing experts set up and manage paid ad campaigns that generate high-quality leads. First, we develop the strategies and necessary content for these campaigns. Then we design engaging graphics and track the leads acquired from these campaigns.

Facebook advertising can be difficult to master, but we’ve got tested methods to help your campaigns soar. With our know-how, Facebook can be a powerful lead generation or online sales channel for your business.

Facebook remains the most popular social media platform used by adults. However, YouTube continues to rise in popularity.

Demographic breakdown of social media users by platform.

Data from Pew Research

Sample Facebook and Instagram Ads

Below are some sample PPC ads that we create and manage for our clients. Drop us a line to discuss helping you get more leads or sales with Social Media.

James O'LoughlinFacebook Advertising (PPC) Pay Per Click