Social media is an excellent advertising opportunity.
68 percent of adults who use the Internet are Facebook users, representing a huge opportunity for businesses. While organic reach has been declining, paid advertising is more valuable than ever.
The benefits of Facebook advertising include:
On Facebook, you’re not targeting – you’re micro-targeting. We can place your ads based on interests, demographics, age ranges, behaviors, locations, languages, and more. Additionally, we can combine these targeting capabilities to really hone in on your desired market. This level of granular targeting means your ads are seen by the customers most likely to buy your product or service.
Top click-through rates (CTR)
Facebook’s impressive CTR’s are increasing as they continue to refine their advertising tools. Combined with specific targeting, these high CTR’s mean your ads reach a wide audience at a low cost.
Facebook’s ad manager provides metrics beyond what you’ll find anywhere else. To start, we’ll have access to stats like weekly reach, post engagement, page likes, and which posts perform the best. But that’s not all. If you want insight on things like clicks, conversions, and even sales, it’s all there. Because we can track and measure your ads, we can put your resources into only what’s working.
Pixaura’s Facebook Ad Calculator