The Latest Social Media Advertising Trends


Almost four billion people use the internet on a regular basis. That’s almost half the world’s total population, and the rate of use is even higher in many developed nations. Digital advertising for businesses is more popular than ever for good reason.

We live in a digital age. Businesses advertising online is not just the norm but instead has become an essential marketing practice. That’s why we want to discuss some social media advertising trends that business owners ought to pay attention to.

Facebook and Instagram Are King

When it comes to marketing yourself on social media platforms, Facebook and Instagram tend to be the best places to start. Of the two platforms, Facebook reigns supreme for most demographics but there is an interesting caveat.

recent survey from the Pew Research Center showed that Instagram is gaining on Facebook among the 18-29 demographic. As it stands, the poll showed Instagram at just a one percent lead but that’s likely to increase over time.

No matter your target audience, a strong presence on both platforms is almost sure to offer great ROI. If you can make engaging content, you don’t need to pay to get it in front of people. They’ll seek it out.

Social media marketing often sees this amazing potential for momentum to build up too. As you gain followers and learn more about the content they like most, they will share your material more and more.

Every shared post is a follower, for free, advertising to their friends and family. It takes some know-how to begin making that kind of content, but it is more than worth it. 

Businesses Are Hiring Experts

It is not us simply being self-serving when we say more businesses are hiring experts as part of their social media advertising strategy. As online spaces grow more competitive, this trend is almost certain to continue.

We won’t deny that it’s possible for entrepreneurs to advertise themselves online. With the right expertise and time investment, you can certainly find your own growth. However, time spent marketing is time lost elsewhere.

Meanwhile, if you lack digital marketing expertise, it can be difficult to pull attention away from those companies who are using professional marketers. Your target demographic can only pay attention to so many companies at once, with more trying to attract their attention every day.

Teams like ours can help your business stay competitive. Moreover, expert marketing can pay for itself. If you spend a small amount of money and gain a significant number of new customers, you’ve made your investment back. In fact, that is the very point of professional marketing.

The social media advertising trends we discussed here only represent the beginning of what a business can do online. If you’d like, we can help show you what online spaces can really offer.

If you are interested in getting the help of our expert marketers, Pixaura Digita can help you form a comprehensive digital strategy. We would love for you to click that link and see everything we can do for you!