Jeff Dattilo has 20 years of consumer insights and brand/innovation strategy experience. He continues to build on this with applications of behavioral design and Jobs To Be Done/Jobs to Message. Jeff has both agency (Curiosity Advertising, BASES) and client-side experience (e.g., Kellogg’s, Scotts Miracle-Gro). He believes strongly in the role human insights and brand strategy can play in helping companies win.
Jeff is excited to work on a team focused on discovering/using innovative insight approaches that build strong brands and new offerings. He pursues his passion for helping teams win by discovering and leveraging deeper insights. Jeff believes that how people feel and what brands mean to people are crucial when they make purchasing decisions.