When it comes to successful SEO, content will always be king. Google may tweak its ranking system regularly but it will always come back to content. If you’re phoning it in or looking for SEO shortcuts, get ready to be invisible to search engines and customers alike. Quality content is always the gold standard.
Expertise, authoritativeness and trustworthiness. Commit these words to memory. This acronym is key in the SEO world. These three gems continue to pop up as top players when it comes to Google’s ranking system. Want to be at the top of the search engine results pages (SERPs)? You want to hit the mark for each of these. Google wants users to feel confident in the results they are receiving when they search. It’s not just about relevancy anymore, it’s about trustworthiness (no fake news!).
You may think that figuring out all of Google’s secrets for ranking websites and playing into their hands is going to shoot your website to the top. This used to be the case back in the day but Google is not the naive search engine it once was. It is a shrewd and grown up search engine and it does not like playing games. Every time Google adjusts its results algorithm it is aiming for one thing, to give users quality results.
If you focus on cultivating and nurturing your website you ARE playing right into what Google’s hands. No tricks, no games, just giving Google what it wants. Time for a grown up relationship. Work hard to boost your brand and website through great and relevant copy, blogs that have a finger on the pulse of the industry, keywords that make sense and experts that enhance your visitor experience. Stop playing games with Google.
There are a ton of things you can do to up your SEO game. At Pixaura we will execute them all seamlessly for you. If you’re tackling this on your own, this is the best place to start. Forget the tricks. If you’re doing only one thing for your SEO make sure it is giving users quality content that they can trust. You can’t go wrong.