Tiktok For Business: How To Use It To Boost Marketing

Happy senior man dancing, recording a tiktok video

If your small or medium business is not using social media video marketing, you’re missing out on a huge chunk of lead capturing, spreading brand awareness, and sales enhancement. 

YouTube, Facebook, and Instagram are undoubtedly leading the way when it comes to social media video marketing, but the new kid on the block – TikTok – is massively growing by leaps and bounds.

What is TikTok?

TikTok is a short video app available on smartphones. TikTok videos generally range between 30 and 60 seconds, but they are presented using eye-catching filters, attractive graphics, trending music, and special effects. 

TikTok’s AI-enabled algorithm comes with recommendations for viewers based on what they have watched in the past and what they like. The same is followed on other major social media channels as well.

Why is TikTok so Famous?

Users find it easy to interface with TikTok and love discovering new content, which are often viral sensations. 

TikTok can help you enhance your business, reach a better target audience, increase your brand awareness, generate leads, and eventually bring them to your website, resulting in maximum conversions from leads to sales.

You can refer to the following stats and see how this platform reaches the masses and the classes in every nook and corner of the world:

  • TikTok has earned an estimated $4.6 billion in revenue in 2021, which is an increase of 142% since the previous year.
  • 1.2 billion monthly users were active on TikTok in the fourth quarter of 2021, and this figure is expected to increase to 1.5 billion by the end of 2022.
  • TikTok has been installed on smartphones over 3 billion times. Just in January 2021, TikTok was downloaded 62 million times. In June 2020, TikTok was downloaded 87 million times worldwide, of which 7.5 million occurred in the United States.

TikTok for Business

Considering the above-mentioned TikTok stats, it is evident why businesses prefer this platform to conduct business. If you are looking for a platform to post your marketing-related videos, TikTok is the perfect place for it.

You can try different types of content on TikTok after researching your competitors. Identify your target audience and verify if the kind of consumers you are targeting are using TikTok.

You can make special videos specifically curated for TikTok. To enhance your business, you can indulge in various other kinds of videos like:

Create a recreational or behind-the-scene video

Make a video where you introduce your company, yourself, and your team. Add a theme song to this video and let it capture the essence of your firm.

You can also make a video of a tour of your workplace. Show them how you generate your products or services and how hard your team works.

Share inspiring stories

Don’t quickly indulge in sales videos. Instead, motivate and encourage your audience by telling them how you started your business, accomplished various hurdles in getting where you are now, dealt with failure, etc.

Don’t forget to show your philanthropic side

TikTok viewers don’t like typical sales or marketing videos. You need to smartly present your videos on TikTok to attract your target audience to your webpage or brand. 

If you are into charity, you must share it! Tell them about your business ethics and how you follow the path of honesty and integrity.

Highlight your products and services

TikTok is a wonderful platform to showcase your products and services. You can make interesting unboxing videos and provide resolutions for common problems users face. 

You can make time-lapse videos and encourage others to follow suit. Make tutorials or FAQ based videos and provide the answers your audience wants.

Use a compelling story

TikTok users are fun and creative, so don’t enter serious marketing mode while creating TikTok videos. 

Use an impressive storyboard and make sure your video has a beginning, a middle, and an ending. 

Add catchy music to connect with your audience.

Use appropriate hashtags

If you want people to discover your content, you must use trending hashtags. Know what your audiences clicks on and keep a tab of relevant hashtags for your business.

Curate user-generated content

Create your video content and increase your brand awareness. It is a great way to showcase the latest deals, offers, and perks that your viewers can enjoy in your marketing campaign.

Viewers love testimonials, reviews and word-of-mouth feedback, so adding customer reviews is a great way to garner attention.

TikTok Ads for Business

You can now place business-related ads on TikTok. This is a great way to let prospects see your brand. There are four kinds of TikTok ads you can employ:

  • Brand takeover ads. If you make an exclusive offer on TikTok, you can link your ad to the landing page.
  • Native ads can be seen between existing user content but can also be easily skipped by scrolling.
  • Sponsored Hashtag Challenges promote the brand and increase engagement with the audience.
  • Branded Lens is a filter that allows the audience to attach it to their video. The filter should speak about your brand and must resonate with your target group.

TikTok for Small Businesses

TikTok is a great tool for businesses to expose your brand to new prospects. The platform’s users are enthusiastic about sharing content and typically open the application several times a day. 

You should understand that the audience is looking for creativity, fun, recreation, or entertainment. Strong sales or marketing perceptive videos may not hold much importance here.

So, before you indulge in video making, especially for TikTok, don’t make pure sales videos. Instead, focus on the fun and creative aspects of video making. 

You can add humor, and a good string of music. Tell a story, motivate your audience, educate them, or simply share tips to attract and grow your followers.


TikTok no longer needs to prove its superiority. It has provided truly overwhelming competition to influential players in the industry, breaking records and gaining billions of users. 

TikTok remains an important communication channel for all brands, and if you make the right video content, you can go viral and impact your audience. 

From compelling hashtag trends to record-breaking perspectives, TikTok has successfully provided brands with enthusiastic engagement and interactive opportunities.