Technology changes fast, and website design trends are no different. Keep reading for the five must-have website design trends for 2023, including chatbots and parallax scrolling.
If you have a business, you need a website that does a lot of the heavy lifting for you.
But how do you know that your site’s design is helping you gain qualified leads and sales — and not lose people during the process? And how do you know when it’s time to update copy or design elements?
There are a few key things to keep in mind as you are designing your website that can help you determine which features you’ll need:
1) What is your overall goal?
2) Are you building trust with your customers?
3) Is the page accessible to everyone?
With these questions in mind, let’s take a look at the five must-have design trends for this next year.
You may have seen this starting to creep into the web design world, but chatbots are essential in your web design for 2023. This software simulates a human conversation via a chatbox on your site and can either offer suggestions to help a visitor navigate your site or pass them on to a team member who can help them further.
This software increases response time (which algorithms love!), allows you to put FAQs front and center, and elevates overall customer service and experience.
Parallax scrolling is a trend where background content is moved at a different speed than the foreground content.
This helps individual sections on a page stand out and creates visual interest.
Google is prioritizing websites that have increased accessibility in 2023.
What does this mean for you?
Make sure you’ve optimized all of your content so that it can be used with voice control, that all images have alt text, and that you’ve incorporated additional ADA support tools whenever you can within your design.
2023 is looking dark — in a good way! Major brands have already implemented dark mode, and it is likely to continue. This means dark backgrounds with pops of bright white and vibrant hues in the text on a page.
Neat, organized websites with perfectly-aligned text have been popular for a long time. In 2023, however, things will get a bit more varied and include overlapping text over images and unique layering techniques.
While you certainly don’t need to incorporate every new design trend that becomes popular, features like chatbots or parallax scrolling can create an excellent user experience and stunning visual effects.
By combining these website design trends with standout copy, a killer marketing strategy, and SEO best practices, you can set your business up for success.
Looking for the perfect agency to tell your story and cultivate your brand? Pixaura can help you navigate the ever-changing world of technology while adding incredible design.