Website Redesign

Need a website redesign, face-lift or reskin?

Pixaura are experts in website redesigns, face-lifts and reskins. A website might need a new look or navigation flow for a variety of reasons, and it’s often about much more than just aesthetics. An outdated website can negatively impact a business in several key areas as we have outlined below. Included are before and after samples of how we have elevated previous clients.

First Impressions Matter
A website is often the first interaction a potential customer has with a business. If the design looks like it’s from the early 2000s, it can immediately create a negative impression and make the business seem unprofessional or out of touch.

Lack of Mobile-Friendliness
With the majority of web traffic now coming from mobile devices, a site that isn’t responsive and easy to use on smartphones and tablets will lose a significant number of visitors and potential customers.

Difficult Navigation
A confusing sitemap, cluttered layout, or broken links frustrate users and cause them to leave the site quickly (a high “bounce rate”). A new look can involve a complete overhaul of the navigation to make it intuitive and user-friendly.

Gilkey Windows

Adventurous Child

Brand Evolution and Inconsistency

Rebranding
If a company has a new logo, color palette, or messaging, the website must be updated to reflect that new brand identity. A website that doesn’t align with a company’s current brand can confuse customers and weaken the brand’s overall image.

Lack of Cohesion
Over time, a website may accumulate design inconsistencies from different people adding content. A redesign is an opportunity to create a cohesive and professional look across every page.

Sandhill Medical

Integrity Express Logistics

Declining Performance and Business Goals

Low Conversion Rates
The ultimate goal of most business websites is to convert visitors into customers or leads. If a site has a lot of traffic but very few people are taking the desired action (e.g., filling out a form, making a purchase), the design and user flow are likely to blame.

Slow Page Speed
Modern users expect websites to load quickly. Slow-loading pages are a major source of user frustration and are penalized by search engines. A redesign can involve optimizing the site’s code, images, and other elements to significantly improve speed.

Outdated Technology
Websites built on older platforms may not be secure or may not support modern features like e-commerce, AI chatbots, or new forms of interactive content. A redesign allows for an upgrade to a more robust and secure content management system (CMS).

C&H Industrial Services

Jackson Training School

SEO and Competitive Advantage

Staying Ahead of Competitors
If your competitors have more modern, functional, and visually appealing websites, you risk losing business to them. A redesign can help a company stand out and appear as an industry leader.

Declining Search Rankings
Google and other search engines favor websites that are fast, mobile-friendly, secure, and offer a great user experience. An outdated website can fall behind in search rankings, making it harder for potential customers to find the business online.