What is Bounce Rate?

Website bounce rate, visitor click to see website and leave or exit, marketing or advertising analytics for SEO optimization concept, mouse pointer fall and bounce on trampoline on website page.

Bounce rates are an important metric for understanding a site’s overall user experience. 

Google defines bounce rate as:

“The percentage of single-page visits (i.e., visits in which the person left your site from the entrance page).”

Basically, this means that when a visitor “bounces” from a page, they have left the page and site after only viewing one page and not moving further on the site. A high Bounce Rate is usually an indication that something is negatively impacting the user experience on the site, making them leave before using the site more.  

Let’s jump into our top ten tips to reduce your bounce rate so your website can succeed in converting users to your intended goal! 

Top Ten Tips to Reduce Your Website Bounce Rates

1. Optimize Page Load Time

When a user has to wait an excessive amount of time for a page load, it creates an incredibly poor user experience. The content on the page does not matter if a visitor cannot even see it immediately, and often leads to users impatiently leaving the site. Therefore, the faster you can make your website load, the less this will occur. 

2. Include a Site Search Option and Navigation Bar

If a user is searching for something specific, you want to make it as easy as possible for them to find it without leaving the page. Therefore including a site search function can be extremely useful. Also, an intuitive navigation bar can help easily lead the user to the page they are looking for, so make sure your website has a simple and clearly laid out section. 

3.  Make Mobile A Priority 

Mobile users have even less patience than desktop users. A website should have a design that is responsive and mobile-optimized in order to provide users on mobile devices the best experience. 

4. Ensure Readability

Make sure your content is easy to read both in design and format. Users generally prefer short organized information to long paragraphs so that the information is easy to digest. 

5. Utilize Different Forms of Content 

Another focus area when it comes to website readability is to create various forms of content for the user, as opposed to solely text.

Video content is incredibly engaging and easily grabs attention and high-quality images can also help to captivate the attention of visitors to a website and potentially reduce bounce rates.

6. Use Relevant Keywords 

Make sure that your website features the relevant keywords that are applicable to your site. If a site is ranking high for a keyword, but the site has no content about that keyword topic, then a user will quickly bounce from the website.

7. Stay Away from Popups

Users generally do not enjoy popups and find them to be invasive to their experience. Popups usually reduce trust in users because they signal that a site is tacky and pushy. Also, the irritation they create is contrary to a positive user experience. 

A large number of broken links will always create a poor user experience, leaving a visitor to a website dissatisfied and frustrated if they cannot locate the content that they want to find. There are a few different ways to locate all of the broken links on a website, such as through Google Search Console.

9. Show Credibility

Visitors are always looking for how trustworthy a site is before they use it. In order to help establish this trust, it is a good idea to include positive reviews of whatever products and/or services your site features and to include certifications or seals of approval that your website has. 

10. Use Google Analytics 

Finally, track any major issues that come up on your site by using Google Analytics.  

Google Analytics can track:

  • Time on site.
  • Bounce rate.
  • Pages per session.
  • Most frequently and least frequently visited pages.

You can view how users react to pages and then adjust and test changes on those pages accordingly.


You never want to lose valuable visitors to your website over issues that can be avoided. Implement our top tips to optimize your user experience and reduce high bounce rates.