What is Programmatic Advertising?


Programmatic ad buying, put simply, is the use of software to buy digital advertising. Whereas the traditional method requires human negotiation, programmatic buying uses machines and algorithms to purchase display space.

Humans will always be needed to plan and optimize advertising to meet consumers’ needs. That said, programmatic-centric software will empower those who are doing the job to better plan, optimize and target their advertising more effectively.

Here’s a link to the slideshow: What is Programmatic Advertising?