What Not to Do In Your Next Marketing Campaign
It’s not you. Oh wait, it definitely is.
Think you know what you’re doing when it comes to your do-it-yourself marketing campaign? You’re probably doing it wrong. Consumers think that they hate marketing, when what they really hate are your annoying strategies. Attract consumers with what works and stay away from these common blunders:
1. Targeting Everyone
There’s nothing more annoying than a company continuously popping up on a screen over and over, especially when what they’re selling isn’t relevant to the consumer. As a company, you’re turning off potential future customers by annoying them when they don’t need you. If you do this, chances are when they do need you, they’ll likely go somewhere else. You’re also wasting your resources. Keep track of that ROI (return on investment) and target where it works.
2. Avoiding Social Media
You may not be getting a ton of leads from Facebook but that doesn’t mean you can slack. When a user wants to find you, they need to be able to find you. Whether on Google, Instagram or Facebook, there is nothing more frustrating to a consumer than putting in the effort to look you up and you’re nowhere to be found. You don’t have to be investing a ton of resources but be present and active on as many platforms as you can. If a consumer can’t find you, they will move on to someone they can.
3. Not Responding to Comments
You may think you’re off the hook after putting out your killer social and blog posts, but you’ve still got things to do. Consumers want to interact with brands. When they are interacting with your posts, they expect a response. It’s great to have fans and when a brand is taking the time and responding to a consumer individually they get so pumped and chances are you’ll have a loyal customer for a long time. If you’re not reviewing and responding, consumers get offended and may take a break from your brand or move on all together.
4. Spamming Your Customers
Stop reaching out to consumers unless you’ve actually got something to say. Quality over quantity folks or you will be promptly snoozed/hidden/unfollowed. Make sure what you’re putting out there is worthy of your consumer’s time. Make it relevant, entertaining and helpful. If it’s not meeting these criteria, then skip it. You don’t need a post everyday if it’s pointless.
5. Not Using a Call to Action
Sometimes you have to spell it out. Want your consumer to be taking advantage of a sale? Contacting you for your services? Spell it out and make it easy on them. Post links, create imaging that visually communicates what you’re pushing. Do as much of the work FOR them as you can. In that spirit, make sure you’re following these tips or if you want us to do the work for you, contact us here. 😉